Other than tie-dye, no other body covering represents counter-culture more than Birkenstocks.
They weren't invented in Marin, but the first place in Northern America to sell the cork-based sandal was a health food store in San Rafael in the late '60s.
They quickly discovered they had a goldmine and wrapped up the distribution for this continent. The headquarters is based in Novato
and can easily be seen from Highway 101.
